Resources Library by ANA

Research World (February 2006)

Market research has also been transformed and has accelerated, especially online. As a medium for collecting data, the Internet undeniably offers a number of advantages -in addition to speed, it also helps to bridge distances bringing proximity....

Catalogue: Research World 2006

Author: ESOMAR B.V.

February 1, 2006

Striking gold in the qualitative mine

This presentation proposes a three-step model to understanding the consumer's world beyond the category. It proposes this more sophisticated approach generates more meaningful and powerful insights for the client.Critical to the model is the...

Catalogue: Consumer Insights 2005

Authors: Jem Wallis, Vanessa Briese

November 15, 2005

Social and technology trends as a springboard for qualitative research

This paper is intended to facilitate interactive ideation on possible future qualitative techniques. The authors' purpose in looking backwards is to work together to look forward, to brainstorm what the implications and uses of trends might be in the...

Catalogue: Qualitative 2005

Authors: Judith Langer, Sharon Dimoldenberg

Company: GfK

November 13, 2005

Facial expression analysis to detect emotions

Many emotions are so fleeting that the observer cannot detect them. Furthermore, the respondent is often not aware of and cannot express their emotions in words.This paper describes a methodology using video analysis to detect facial expressions of...

Catalogue: Qualitative 2005

Author: John Habershon

November 13, 2005

Research World (October 2005)

Every sector of our industry is now using advanced equipment or technology for computer assisted collection of information, for database storage, transmission or analyses for data mining purposes. Tools such as the familiar tachistoscope and camera...

Catalogue: Research World 2005

Author: ESOMAR B.V.

October 1, 2005

A fresh approach to concept testing

With large companies committed to organic growth, innovation is once again central to their mission and the need for concept screening and testing greater than ever.These companies face huge budget pressures while maintaining the 'consumer's voice'...

Catalogue: Congress 2005: Making A Difference

Author: John Kearon

Company: BrainJuicer

September 21, 2005

Research World (September 2005)

What would life be like without market research? Without social research and opinion research? Imagine that the profession, Was we know it today, had never been invented. What then? Industry annual turnover amounts to 21 billion dollars, around...

Catalogue: Research World 2005

Author: ESOMAR B.V.

September 1, 2005

Increasing viewer control

The paper describes the challenges facing television audience measurement in the United Kingdom in monitoring devices such as PVRs.BARB is incorporating the full measurement of the Sky+ PVR later in 2005. Viewing through the Sky+ box will be...

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media

Authors: Tony Jarvis, Bjarne Thelin, Tony Wearn

June 23, 2005

Time to change time

Most people in the industry will agree that the dynamic of television has changed and that the dynamic of all other media are changing too. Considering that we face a new media environment and that we need to address the stronger than ever demand of...

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media

Authors: Ken Holden, Gilles Santini

June 23, 2005